Cookies for the Caribbean
Cookies for the Caribbean is a pro bono initiative. The site is used to help raise disaster relief funds supporting those in the Caribbean and Peurto Rico affected by the 2017 hurricanes. Visitors can simply donate funds, and in return, homemade cookies are delivered to their door. The concept of the brand's visual identity is influenced by familiar postal imagery. Bright colors and energetic patterns reflect the essence of the Caribbean and the joy from acts of kindness.
2017
Branding, Brand Strategy, Art Direction, Print Design, Web Design