Moraware has been making software for countertop fabricators since 2002. They’ve helped fabricators quote and schedule more than 2 million countertop installations. These stylescapes were created in an effort to explore art direction and user experience for the website redesign. The use of an angular crop was applied to the hero photos throughout the layout. In contrast, organic shapes were created by pulling inspiration from the forms in the logo mark. Although it's ambiguous, the texture and linear qualities are intended to represent the likeness of materials like granite or stone. Both work together to balance the overall style and create movement through the layout.