Ideal Meals is a scratch kitchen meal delivery service in South Florida. Their chefs use only the highest quality ingredients to craft all natural meals free of hormones or pesticides. Along with being health conscious, Ideal Meals values taking care of the environment by keeping a low carbon footprint. Therefore, we focused on using an eco-friendly packaging system to complement the brand and the values they uphold.
Art Direction, Package Design, Graphic Design, Print Design
"Can we make it look like a banana leaf is wrapped around it?"
So that's what we did, sort of. The packaging sleeve's print design includes an abstract pattern that was stylistically inspired by banana leaves. Which is fitting for South Florida.